Start Here
New to selling on your own? Start with the big picture.
FSBO Book
The full playbook for selling your home yourself and still coming out ahead.
View PDFFull Marketing Suite
The exact marketing plan I run on my own listings, laid out step by step.
View PDFNAR Settlement Explainer
What the recent commission rule changes actually mean for you as a seller.
View PDFWhat Buyers Actually Think
The honest truth about how buyers size up your home in the first minute.
ViewPrice It Right
Price wrong and you leave money on the table. These help you get it right.
Real Cost Analysis
What selling on your own really costs, line by line, with no surprises.
Download XLSXMarket Position Report
See how your home stacks up against recent sales nearby.
Download XLSXNY Closing Cost Calculator
Estimate your closing costs before you list so you know your true net.
Download XLSXExpense Tracker
Track every dollar you spend getting the home sold.
DownloadMarket Your Home
Get your listing in front of the right buyers.
Digital First Impression Audit
Score your online listing the way a buyer scrolling on their phone sees it.
View PDFProperty Description Templates
Fill-in-the-blank listing descriptions that actually move buyers.
View PDFSocial Media Listing Kit
Ready-to-post captions and layouts to spread the word yourself.
ViewShowings & Open Houses
Run showings that turn lookers into offers, and stay safe doing it.
Open House Success Kit
Everything you need to run an open house that actually draws buyers.
View PDFOpen House Safety Checklist
Simple steps to stay safe with strangers walking through your home.
View XLSXShowing Tracker
Log every showing and the feedback that comes with it in one place.
DownloadScreen Your Buyers
Spend your time only on buyers who can actually close.
Offers & Negotiation
Know your numbers and hold your ground.
Offer Comparison
See your true net on every offer, side by side, after the fine print.
Download PDFNegotiation Scenario Planner
Handle the common tactics buyers throw at sellers who go it alone.
View PDFContract Terms Glossary
Plain-English definitions for every contract term you will run into.
ViewUnder Contract to Closing
The home stretch. Do not let the deal fall apart here.
Your Vendor Network
The people I trust when you need a hand fast.